Overview

Cleanzilla Cleaning Nyc partnered with our team to improve lead generation through Meta Ads. The goal was simple: generate consistent, high-quality leads while maintaining a cost-effective acquisition strategy.

Within 31 days, we successfully delivered measurable results through audience testing, campaign optimization, and data-driven decision-making.

Campaign Results

Campaign Period: May 1, 2025 – May 31, 2025

KPI Result:

Leads Generated 49

Reach 38,726

PeopleImpressions 87,912

Cost Per Lead $16.89

Ad Spend $827.61

Link Clicks 756

Click-Through Rate (CTR) 1.93%

What We Did

Audience Testing:

We launched multiple audience segments, including:

• Interest-Based Audiences
  
• Lookalike Audiences
  
• Lead Generation Campaigns
  

This allowed us to identify the highest-performing audience groups and allocate budget efficiently.

Creative Optimization:

We continuously monitored ad performance and optimized:

• Ad copy
  
• Visual creatives
  
• Call-to-action placement
  
• Lead forms
  

This helped improve engagement while keeping lead costs under control.

Budget Management:

Rather than increasing spend aggressively, we focused on maximizing efficiency from the existing budget.

Result:

• Less than $1,000 ad spend
  
• Nearly 50 qualified leads generated
  
• Consistent performance throughout the month
  

Performance Breakdown

Lead Generation Campaign

• 19 Leads
  
• Cost Per Lead: $16.31
  

Interest-Based Campaign

• 14 Leads
  
• Cost Per Lead: $17.32
  

Lookalike Audience Campaign

• 10 Leads
  
• Cost Per Lead: $14.56
  

Secondary Interest Campaign

• 6 Leads
  
• Cost Per Lead: $21.26
  

The Lookalike Audience campaign delivered the lowest cost per lead, while the primary Lead Generation campaign generated the highest volume of leads.

Key Achievements

49 Leads Generated

38,726 People Reached

87,912 Ad Impressions

756 Website & Landing Page Clicks

Cost Per Lead Maintained at $16.89

Positive Growth Across Major Performance Metrics

Conclusion

This campaign demonstrates how a structured Meta Ads strategy can generate predictable leads without requiring a large advertising budget.

By combining audience research, creative testing, and ongoing optimization, we were able to deliver consistent lead generation results while maintaining strong cost efficiency.

Looking to Generate More Leads for Your Business?

We help businesses scale through:

• Meta Ads Management
  
• Lead Generation Systems
  
• Conversion Optimization
  
• Marketing Automation
  
• Performance Tracking & Analytics
  

Book a consultation today and discover how data-driven marketing can help grow your business.